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Dec 01, 2017

Brooks partners with HP to sell personalized running shoes based on foot biomechanics

Brooks is partnering with a tech giant and tapping into your biomechanics for its latest running shoe innovation. The Seattle-based athletic company today announced that it will work with HP and Superfeet to sell the Brooks Levitate RS, “the first performance running shoe created based on an individual’s unique biomechanics.” Using a platform called FitStation developed by HP, Brooks will combine 3D foot scanning with gait analysis and foot pressure measurements to create a personalized running shoe that matches a runner’s unique motion and experience. Brooks CEO Jim Weber said using biomechanics to develop a shoe is a “game-changer.” “It is… Read More

Sep 30, 2017

Testing the new Brooks Levitate: Can this high-tech shoe actually make me happy to run?

Some sneaker companies want me to “Just Do It.” But what if I don’t want to do it? I’m not into it today, it wasn’t fun yesterday, and generally it is not all that rewarding. In fact, it would be nice to eat pizza and watch TV right about now. Brooks Running, the 100-year-old shoe company headquartered near Seattle’s Gas Works Park, thinks there can be joy in it — if we’re talking exercise — and the company’s slogan even encourages customers to “Run Happy.” Can a breakthrough in technology help deliver some of that happiness? I went for a short… Read More