Technology and tech culture are taking a permanent spot in the lineup at T-Mobile Park this season. The Seattle Mariners have added three more food and beverage stores with Amazon’s “Just Walk Out” cashierless technology at the baseball stadium — and another food location is named with just emojis. The three “Walk-Off Markets,” which will be operational on Opening Day this Thursday, join another that debuted last season. T-Mobile Park is the leading ballpark in the country when it comes to this style of concession service. The new Market locations are in sections 141, 185 and 341. The flagship Market is… Read More
Acumatica is hitting the gas on its marketing initiatives. The Kirkland, Wash.-based maker of cloud-based enterprise resource planning software is the primary sponsor of an IndyCar run by Paretta Autosport, the company and the team announced Tuesday. Paretta Autosport is the only woman-owned, woman-driven and woman-forward team competing in the NTT INDYCAR Series, and will race this weekend at the Big Machine Music City Grand Prix in Nashville, Tenn. More than 62% of the team is comprised of women across all roles, including driver Simona De Silvestro. Founded in 2021, Detroit-based Paretta Autosport says its aim is to “shine a… Read More
A modest tee shot away from Boeing’s airplane assembly factory in Renton, Wash., golf balls are taking flight at a sprawling new Topgolf sports and entertainment venue that opened on Friday. Topgolf Renton-Seattle is the company’s 78th location and first in Washington state, and golfers of all skill levels streamed into the place in the midst of a heat wave to smack golf balls, play games, eat, drink and take in the atmosphere. Topgolf uses Toptracer, a ball-tracing technology which powers the tech-enabled driving range experience. Each ball hit from 102 different bays on three levels is tracked by cameras… Read More
Topgolf is ready to swing into action south of Seattle at its latest tech-enabled golf facility, with an opening planned for Friday in Renton, Wash. The sports and entertainment company’s 78th venue is its first in Washington state and it will feature three levels and 102 open-air hitting bays. Topgolf is also bringing Toptracer, its ball-tracing technology which powers the high-tech driving range experience so golfers can play such games as “Angry Birds” and “Jewel Jam.” Along with a mix of food, drink and music, the location will also have indoor Swing Suite simulator bays powered by Full Swing technology,… Read More
Golfers and wannabe golfers looking to get in some swings without getting outside have a new destination in Seattle. Five Iron Golf, a high-tech indoor golf experience with 10 other locations in the U.S., has opened on Capitol Hill. Five Iron Golf is like a bar surrounded by golf simulators — 12 of them in fact — in a sprawling, 12,000-foot space at 1525 11th Ave. Located at the base of WeWork Capitol Hill, Five Iron is designed to be a hangout for golfers of all skill levels and others who are into eating and drinking around the game. The… Read More
