Today’s featured stories Microsoft partners with Indian cricket legend to develop a smart bat that tracks live analytics Alexa and Cortana can now control Xbox devices as new ‘skill’ for digital assistants rolls out broadly Photos: High-tech, video-mapping light show turns Seattle’s MOHAI into a pulsating projection surface Subscribe to GeekWire on YouTube. [Editor’s Note: TLDR is GeekWire’s tech news rundown show, hosted by Starla Sampaco. Watch today’s update above, subscribe to GeekWire on YouTube, and check back weekday afternoons for more.]
For the third year in a row, Seattle Sounders jerseys will feature a video game. Seattle’s MLS club will don new kits for Sunday’s home match against Los Angeles that promote Forza Motorsport 7, a new Microsoft game that debuts October 7 for Xbox One and PC. Microsoft Xbox has been a Sounders jersey sponsor since the team first entered MLS in 2009 and recently has used the partnership to promote its own games. In 2015, the Sounders wore special Halo 5 jerseys. A year later, players sported jerseys with Gears of War 4 branding. This year, it’s Forza Motorsport 7,… Read More
The Sounders may look a little different after the 2018 season — aesthetically speaking, at least. Seattle’s MLS club announced today that it is working with sports management giant WME | IMG to explore a potential new naming rights sponsor for its jerseys, matchday pitch, and training facility. Since the team’s inaugural MLS season in 2009, Seattle-area tech giant Microsoft has paid to have the Xbox brand name and logo appear on all three of those properties. That contract was extended both in 2013 and 2014; the current deal expires after the 2018 season. The original jerseys featured “Xbox 360,”… Read More
Seattle Sounders FC fans will watch their team do battle in jerseys that have a little extra fighting spirit designed into them on Sunday. In celebration of the release of “Gears of War 4” on XBox One and Microsoft Windows, the team will be wearing Pacific blue jerseys with the XBox and “Gears” logos. Sounders players definitely got their game faces on for a photo shoot to show off the jerseys. Defender Román Torres looks especially intimidating with his tattoo sleeves and menacing scowl as he and teammates posed with models dressed in battle armor from the video game. Hopefully the Sounders… Read More
