The NHL brought its third annual Technology Showcase event to Seattle this week, a stone’s throw from the global headquarters of Amazon. It was fitting, given the growing connections between the tech giant and pro hockey. The league took over a private lounge Thursday evening at Climate Pledge Arena for the event, which featured a bevy of technology partners helping the NHL develop new statistics, increase fan engagement, and much more. I checked out the action at Climate Pledge — named after Amazon’s carbon neutral initiative — and ran into Amazon Web Services chief Adam Selipsky. “AWS has a great partnership with the… Read More
The puck has dropped and the first season of Seattle Kraken hockey is in full swing. Now the team is going to drop some NFTs to further engage with fans using technology. The Kraken and Climate Pledge Arena are partnering with Orange Comet, a Los Angeles-based non-fungible token and blockchain experience company, the team announced Monday. The multi-year partnership officially kicks off Dec. 20 with the drop of a limited edition NFT collection comprised of seven designs “capturing the essence of the Kraken brand,” according to a news release. There will also be real-world opportunities for fans to win tickets,… Read More
The puck has dropped and the first season of Seattle Kraken hockey is in full swing. Now the team is going to drop some NFTs to further engage with fans using technology. The Kraken and Climate Pledge Arena are partnering with Orange Comet, a Los Angeles-based non-fungible token and blockchain experience company, the team announced Monday. The multi-year partnership officially kicks off Dec. 20 with the drop of a limited edition NFT collection comprised of seven designs “capturing the essence of the Kraken brand,” according to a news release. There will also be real-world opportunities for fans to win tickets,… Read More
“We did it Seattle!” The sellout crowd of 17,151 roared as Seattle Kraken CEO Tod Leiweke welcomed the first packed house for a hockey game at Seattle’s new Climate Pledge Arena on Saturday by marking the achievement of getting the place built and landing an NHL team. Seattle definitely turned out to celebrate. Seattle #Kraken home opener. Climate Pledge Arena. Hockey is here. pic.twitter.com/Lw6L667ZzN — Taylor Soper (@Taylor_Soper) October 24, 2021 Decked out in Kraken team jerseys, fans swarmed Seattle’s Lower Queen Anne neighborhood and the site of the new $1 billion sports and entertainment venue. The roof may have… Read More
Amazon is adding a little promotional branding on the helmets of the Seattle Kraken, the city’s new NHL team set to take the ice for its inaugural season next month. The tech giant’s smile logo will be affixed to both sides of midnight blue helmets that the Kraken will wear for home games, the team revealed Tuesday. When the team is away from its home at Climate Pledge Arena, white helmets will feature decals that read “The Climate Pledge,” as a way to draw attention to the effort to get businesses to commit to going net zero carbon by 2040.… Read More
