Snapchat and sports: How the NHL’s Minnesota Wild used the new Spectacles
The Spectacles made it into the sports world. Snap Inc., formerly known as Snapchat, has caused a stir with its new camera-embedded sunglasses that are only available on a limited basis via pop-up vending machines. The Minnesota Wild managed to get its hands on a pair and became the first NHL squad to test the device during Wednesday’s game versus Winnipeg. The Wild, which partnered with marketing agency space150 for the experiment, pushed out a variety of fun content by utilizing the $130 Spectacles, which have a small camera on the upper right part of the glasses that allows users to easily film… Read More