Sports Tech – GeekWire — Spectacles RSS

Feb 21, 2017

How NASCAR will use Snapchat’s Spectacles at this weekend’s Daytona 500

The Spectacles have made their way to Daytona. NASCAR will use Snap’s new camera sunglasses this weekend at the Daytona 500 in Florida to give fans a behind-the-scenes look at the season-opening annual race. A group from NASCAR’s social media team will be out and about at Daytona donning the $129 Spectacles, which just went on sale online and lets people record first-person 10-second video clips from a camera embedded in the sunglasses. NASCAR already pushes content to Snapchat via the Live Stories feature, but now it will do so with the sunglasses to show not only the vehicles themselves but also scenes… Read More

Nov 24, 2016

Snapchat and sports: How the NHL’s Minnesota Wild used the new Spectacles

The Spectacles made it into the sports world. Snap Inc., formerly known as Snapchat, has caused a stir with its new camera-embedded sunglasses that are only available on a limited basis via pop-up vending machines. The Minnesota Wild managed to get its hands on a pair and became the first NHL squad to test the device during Wednesday’s game versus Winnipeg. The Wild, which partnered with marketing agency space150 for the experiment, pushed out a variety of fun content by utilizing the $130 Spectacles, which have a small camera on the upper right part of the glasses that allows users to easily film… Read More