Sounders FC replaces Ticketmaster with SeatGeek’s tech-fueled ticketing platform
Goodbye, Ticketmaster. Hello, SeatGeek. The Seattle Sounders on Wednesday announced a new deal with SeatGeek, a New York-based startup that offers a unique “open ticketing platform” and a focus on mobile apps. SeatGeek will become the official ticketing partner of the Sounders starting in 2018. It marks the end of a nine-year partnership with industry incumbent Ticketmaster. Founded in 2009 and equipped with $160 million in investment, SeatGeek has differentiated itself from other ticketing platforms with SeatGeek Open, which lets teams, artists, and others sell tickets across the internet and directly within other apps and websites. It’s different than Ticketmaster,… Read More