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Microsoft powers Seahawks sports science; Trail Blazers’ new esports team; and more sports tech news

[Love sports and technology? Sign up for our sports tech newsletter to receive this rundown from GeekWire’s Taylor Soper via email every week.] TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: One trend I like to track is watching how big tech giants are getting into sports — and our spotlight on the Seahawks use of Microsoft software this week was a good example. Microsoft in June debuted its new Sports Performance Platform, a product born out of the company’s internal incubator that helps coaches and trainers gain insight into injury prevention, or analyze the proper workload for a practice regimen. Now the Seahawks… Read More

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How the Seahawks use Microsoft’s new high-tech performance platform to prevent injury and plan practices

Microsoft’s hardware has already made its way onto NFL sidelines, as the company’s Surface tablet is used by coaches and players to strategize during games. But now its software — specifically, Microsoft Azure and Power BI — is also increasingly making an impact for top professional teams like the Seattle Seahawks, which use the company’s latest machine learning and predictive analytics technology to help predict and prevent injury. Microsoft in June debuted its new Sports Performance Platform, a product born out of the company’s internal incubator that helps coaches and trainers gain insight into injury prevention, or analyze the proper workload… Read More

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NFL star Russell Wilson invests in high-tech helmet maker Vicis as total funding nears $50M

Vicis is adding another big name to its investor list as the startup gears up to make its high-tech football helmet available to high school athletes. The Seattle-based company today announced that NFL star quarterback Russell Wilson participated in a $7 million round led by The Peregrine Group. Total funding in Vicis is now close to $50 million. Founded in 2014 and spun out of the University of Washington, Vicis has developed a $1,500 football helmet designed to mitigate the forces thought to cause concussions. This season, players from more than 15 NFL teams and 20 NCAA programs are wearing… Read More

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I rented an authentic NFL jersey for $20/month: Is this the future of sports fandom?

Love repping your favorite NFL players and teams, but can’t afford the authentic jerseys? Don’t worry, sports fans — a new Seattle startup is here to help with a unique rental service, and I’ve been testing it out. Rep the Squad debuted its e-commerce sports jersey rental service two months ago, charging customers $19.95 per month to receive selected jerseys in the mail, one at a time. When you’re done wearing one, you can return it and receive a different jersey as long as you maintain your subscription. I gave the service a try before heading to the Seattle Seahawks game… Read More

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