On a night when Russell Wilson returned to Seattle and received mostly boos from Seahawks faithful, fans were cheering for a new high-tech concession stand at the team’s stadium. Lumen Field became the third professional sports venue in Seattle to feature Amazon’s cashierless “Just Walk Out” technology in a food and beverage store. The new District Market, located across from the Fan Deck at the south end of the stadium, also utilizes Amazon One, the company’s palm-scanning technology, making Lumen Field the first and only venue in the NFL to feature both innovations. Just Walk Out is billed as a… Read More
Sitting in the stands down the first base line Thursday at T-Mobile Park in Seattle, I was feeling like a real fan, in my white Mariners jersey with GEEKWIRE on the back, Louisville Slugger baseball glove, Mariners spring training hat circa 2007, white Felix Hernandez socks, and noise-canceling headphones attached via cord to my portable AM-FM radio, perched between the seats in front of me for optimal reception. That’s when the guy a few seats to my left turned my way and made a humbling observation … he wondered if I was cosplaying as Steve Bartman. You may remember Bartman… Read More
Acumatica is hitting the gas on its marketing initiatives. The Kirkland, Wash.-based maker of cloud-based enterprise resource planning software is the primary sponsor of an IndyCar run by Paretta Autosport, the company and the team announced Tuesday. Paretta Autosport is the only woman-owned, woman-driven and woman-forward team competing in the NTT INDYCAR Series, and will race this weekend at the Big Machine Music City Grand Prix in Nashville, Tenn. More than 62% of the team is comprised of women across all roles, including driver Simona De Silvestro. Founded in 2021, Detroit-based Paretta Autosport says its aim is to “shine a… Read More
A modest tee shot away from Boeing’s airplane assembly factory in Renton, Wash., golf balls are taking flight at a sprawling new Topgolf sports and entertainment venue that opened on Friday. Topgolf Renton-Seattle is the company’s 78th location and first in Washington state, and golfers of all skill levels streamed into the place in the midst of a heat wave to smack golf balls, play games, eat, drink and take in the atmosphere. Topgolf uses Toptracer, a ball-tracing technology which powers the tech-enabled driving range experience. Each ball hit from 102 different bays on three levels is tracked by cameras… Read More
Topgolf is ready to swing into action south of Seattle at its latest tech-enabled golf facility, with an opening planned for Friday in Renton, Wash. The sports and entertainment company’s 78th venue is its first in Washington state and it will feature three levels and 102 open-air hitting bays. Topgolf is also bringing Toptracer, its ball-tracing technology which powers the high-tech driving range experience so golfers can play such games as “Angry Birds” and “Jewel Jam.” Along with a mix of food, drink and music, the location will also have indoor Swing Suite simulator bays powered by Full Swing technology,… Read More
