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Amazon to stream WNBA games on Prime Video in first deal with women’s professional sports league

Add the WNBA to the list of professional sports leagues that Amazon wants to help showcase via its Prime Video streaming platform. Amazon and the WNBA reached a multi-year agreement giving Prime Video exclusive global streaming rights to 16 WNBA games per season. The deal will feature a streamed game each week during the regular season, as well as the inaugural Commissioner’s Cup game on Aug.12. It marks the first time Prime Video has exclusive global streaming rights to a women’s professional sports league and when coverage starts on May 29 for the game between the Atlanta Dream and New… Read More

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Amazon and NFL deal for ‘Thursday Night Football’ on Prime Video will begin year early, run 11 seasons

Amazon and the National Football League have tacked on an extra year to a recent deal that makes Prime Video the exclusive home for “Thursday Night Football.” The reported $1 billion a year deal will now run 11 seasons and start with the 2022 season. The announcement came Monday as Amazon was taking part in the Interactive Advertising Bureau (IAB) NewFronts, where platforms pitch media buyers for ad dollars. The existing “Thursday Night Football” tri-cast package between Amazon, Fox and NFL Network, will now expire after this season. Prime Video will carry 15 games per year and one pre-season game per… Read More

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