The Tampa Bay Buccaneers weren’t the only ones to get battered and beaten during a “Sunday Night Football” game this week. Microsoft’s Surface Pro tablet was once again hit hard on the sidelines. NFL star Tom Brady showed his frustration during a 9-0 loss to the New Orleans Saints — Brady’s first shutout loss in more than 15 years. The quarterback was caught on the Bucs’ bench hurling a Surface over his shoulder, and the clip ended up all over Twitter. “Those Microsoft tablets have taken some blows over the years,” said “Sunday Night Football” analyst Cris Collinsworth. Microsoft is an… Read More
The puck has dropped and the first season of Seattle Kraken hockey is in full swing. Now the team is going to drop some NFTs to further engage with fans using technology. The Kraken and Climate Pledge Arena are partnering with Orange Comet, a Los Angeles-based non-fungible token and blockchain experience company, the team announced Monday. The multi-year partnership officially kicks off Dec. 20 with the drop of a limited edition NFT collection comprised of seven designs “capturing the essence of the Kraken brand,” according to a news release. There will also be real-world opportunities for fans to win tickets,… Read More
The puck has dropped and the first season of Seattle Kraken hockey is in full swing. Now the team is going to drop some NFTs to further engage with fans using technology. The Kraken and Climate Pledge Arena are partnering with Orange Comet, a Los Angeles-based non-fungible token and blockchain experience company, the team announced Monday. The multi-year partnership officially kicks off Dec. 20 with the drop of a limited edition NFT collection comprised of seven designs “capturing the essence of the Kraken brand,” according to a news release. There will also be real-world opportunities for fans to win tickets,… Read More
In hindsight, Microsoft’s decision to ink a six-figure sponsorship deal with the National Football League in 2013 was a shrewd marketing move. Tune into a NFL game today and you’ll likely spot coaches and players using a Surface tablet to review past plays. Millions of people watching football in the fall are exposed to Microsoft’s devices, which have become a permanent part of the 102-year-old league. But when the deal was signed, it was a big risk. And Xbox, more than Surface, was the focal point. Yet the partnership ended up changing football forever and perhaps saved Microsoft’s tablet brand… Read More
The University of Washington is joining three other research universities as part of a National Football League program designed to collect data and help inform the prevention of head injuries in the sport of football. UW players will have the opportunity to wear custom-fit mouthguards with sensors. Players at the universities of Alabama, North Carolina at Chapel Hill, and Wisconsin are also participating. The sensors collect kinematic data, including impact speed, direction, force, location and severity, according to the NFL’s announcement on Tuesday. The league uses the data to work toward injury reduction and decrease head impacts overall. Some of the information… Read More
