Brooks Sports, the Seattle-based athletic footwear and apparel company, is escalating its legal battle against Brooks Brothers by challenging the menswear maker’s recent “Back to Brooks” social media and marketing campaign. In an updated complaint, filed Nov. 2 in federal court in Seattle, Brooks Sports claims that Brooks Brothers’ use of the standalone word “Brooks” in the campaign was unauthorized, confusing and deceptive. Brooks Sports, which also goes by the name Brooks Running, says it was unsuccessful in its attempts to get the companies behind the Brooks Brothers brand to stop using the slogan and the #backtobrooks hashtag before the… Read More
Vicis will maintain a Seattle presence, two years after the helmet maker went through a major and sudden downfall in 2019. Vicis is now owned by Certor Sports, a company that operates multiple sporting goods brands formed last year by New York City-based Innovatus Capital Partners. Innovatus last year purchased the assets of Vicis out of receivership for less than $3 million and formed a new company. It helped bring back a small group of early Vicis engineers and marketers who work out of Seattle. Related: What happened to Vicis: Inside the collapse of the high-tech helmet maker, as board decides… Read More
“We did it Seattle!” The sellout crowd of 17,151 roared as Seattle Kraken CEO Tod Leiweke welcomed the first packed house for a hockey game at Seattle’s new Climate Pledge Arena on Saturday by marking the achievement of getting the place built and landing an NHL team. Seattle definitely turned out to celebrate. Seattle #Kraken home opener. Climate Pledge Arena. Hockey is here. pic.twitter.com/Lw6L667ZzN — Taylor Soper (@Taylor_Soper) October 24, 2021 Decked out in Kraken team jerseys, fans swarmed Seattle’s Lower Queen Anne neighborhood and the site of the new $1 billion sports and entertainment venue. The roof may have… Read More
Seattle is among the contenders to be one of the host cities in the United States for an all-North American FIFA World Cup in 2026, and on Thursday a brand platform and executive committee to lead the effort was announced. SEA 2026 launched under the banner of “Soccer, Innovation, Everyone,” promoting the region’s passion for soccer, its ability to act on big ideas and the fact that all are welcome to experience the city like a local. A seven-person executive committee to drive the effort is a mix of technology, sports, civic and entertainment notables. Adrian Hanauer — Chair of… Read More
Just before the puck drops on the inaugural season of Seattle Kraken hockey on Tuesday night, the team and its home base, Climate Pledge Arena, have dropped a new app to help fans with a variety of services and experiences. The combined Kraken + Climate Pledge Arena mobile app is the first in the National Hockey League to be developed in house rather than through the league. Instead of focusing heavily on content, the app aims to drive efficiency around such things as transportation, ticketing and transactions. And because the redeveloped arena will be home to much more than professional hockey,… Read More
