The Digital and Social Media Sports podcast recently caught up with Bryan Srabian, Director of Social Media for the San Francisco Giants, to discuss the evolution and integration of social media into every department of the Giants and the @Cafe, a social media hub for fans located inside AT&T Park.
Srabian spoke about his beginnings in sports and social media, how and why the team has ‘bought in’ to social media, the tangible and intangible value of fan engagement efforts, and the success so far of the @Cafe and other social media-based fan experience and monetization efforts by the Giants.
The podcast finishes with the “Nine Pitch Inning,” quick questions with Srabian about his fun and favorite memories in his team behind the social media of the (for now) still reigning World Series champion San Francisco Giants.
You can also view a SlideShare recap with some of the best snippets of the podcast here and subscribe to the podcast on iTunes.