NASCAR has begun to get more involved in the social media game by using its younger drivers to attract younger fan demographics. The younger generations are attached to their smartphones and specifically social media apps such as Snapchat, Twitter and Instagram and NASCAR has realized these are the best ways to engage with fans off […]
Leicester City has done the completely improbable and won the Barclay’s Premier League for the first time in club history, despite the reported 5000-1 odds stacked against them at the onset of this season. So with this Cinderella success, how did the club’s social media influence improve over the season? We asked social media measurement […]
Last month the NCAA lifted their ban that barred electronic communion between football programs and potential recruits. And now, a new arms race in college football could be beginning. The University of Florida football program hired a staff that will be solely dedicated to helping recruiting initiatives on social media. In an article recently published by […]
With the new baseball season in full swing (pun absolutely intended) I recently had the chance to catch up with these MLB digital and social leaders to gauge what’s next after the success of the Opening Day “Caps On” Snapchat filter, the plan for Live content and why one team put a cat in the […]
Sqor Sports is a social media platform that is dedicated specifically to sports. The San Francisco based company recently expanded their reach by moving into Europe, agreeing to a deal with German soccer power house FC Bayern Munich. Sqor, Inc. was founded in 2011 by Brian Wilhite, as a social platform exclusively for sports and sports […]
