GoPro has announced a partnership with four time Olympic gold winning swimmer Missy Franklin. Franklin was one of the leading Olympic gold medalists in 2012 at the age of only 17 while being a senior in high school. Now to take her fans inside her world she has filmed a web series with the help of a GoPro camera called Finding Missy.
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The films dive into her life as she trains for the upcoming summer games in Rio de Janeiro. It debuts as a two-part series on April 11. Franklin, a major breakout star during the 2012 London Olympics, has the perfect personality for the type of digital content GoPro has to offer. Her dedication towards fans is second to none. She holds onto nearly 800,000 followers throughout all of her social media accounts including Twitter, Facebook, and Instagram. Franklin clearly wants fans to know the person she is in and out of the water.
Diving into an Olympic athlete’s life and training is a topic that doesn’t get much attention, mainly due to the fact that the Olympics only occur every four years. Most other sports of course happen frequently and are covered often. Using a prosperous and youthful 20-year-old can serve as a blueprint for other projects down the road.
Being a superstar at any sport while young can be challenging given potential immaturity and inexperience. But providing the public with the development of a young and promising athlete as they continue to grow their character and personality can be an exciting experience for fans and a smart move for GoPro.
Detailing the life of an Olympic athlete is exhilarating for both the fans and the athlete. While the Olympics only happen every four years, most Olympic athletes are training throughout the year for special tournaments and events along the path towards the big games. That means there is a gold mine of untapped content that GoPro is gearing up to target.
GoPro has the opportunity to catch many of the different angles every individual sport has to offer. In Franklin’s case, swimming is a sport that can be viewed from a completely different world that the televisions can’t see. GoPro cameras will be able to show what Franklin sees in her daily life as well as what most people don’t see when she is performing at her highest level of athleticism. Which is a great example of how athletes and an entity like GoPro can team up to create authentic and shareable content.