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Mar 29, 2016

GoPro And Missy Franklin Remind Us How To Make Authentic Athlete Content

GoPro has announced a partnership with four time Olympic gold winning swimmer Missy Franklin. Franklin was one of the leading Olympic gold medalists in 2012 at the age of only 17 while being a senior in high school. Now to take her fans inside her world she has filmed a web series with the help of a […]

Aug 18, 2015

Speedo Dives Into Wearable Market With Shine, Powered By Misfit

This morning, Speedo and Misfit, a company that produces wearables and other smart gear, announced their partnering on a new swim tracker—Speedo Shine. While the wearable, which fits like a wristwatch, is generally useful for all fitness, it is specially designed for swimming. The software within the Speedo Shine uses unique algorithms to count the […]