LaLiga and Perform Group, a digital sports content and media group, have joined forces with a five-year partnership to create LaLiga Official Data Centre that will be responsible for providing all official LaLiga match data across multiple sectors and channels.
Using Perform’s sports data collection, distribution and commercialization skills in the media, professional analysis and betting sectors, LaLiga will be able to broadcast graphics and production workflows, develop digital data visualizations, fantasy and gaming concepts in addition to supporting data editorial and performance data analytics.
“This agreement deepens the relationship between LaLiga and Perform, two innovative brands,” Melcior Soler, director of audiovisual at LaLiga, said in a statement. “The LaLiga Official Data Centre will allow us to enhance the delivery of competition data across the world through internal and external channels, taking advantage of Perform’s distribution and commercial reach and experience.”
Opta will provide LaLiga with the data that will be used for the broadcasts. The Opta team will also look at in-game data in hopes of developing new metrics to offer greater fan engagement opportunities.
“We are delighted to be broadening our relationship with one of the world’s most exciting football leagues,” Perform CCO Jacopo Tonoli said in a statement. “The innovative partnership will see us working with La Liga to deliver the best quality sports data globally, across multiple sectors and channels. It gives LaLiga control over their data rights, with full access to the market-leading industry expertise and sales network of Perform. We are thrilled to be able to add LaLiga to our official data rights portfolio.”
The partnership will cover Liga Santander, Liga 1|2|3, Copa del Rey, Supercopa de España, Second Division B, and the Spanish Women’s League — all organized by LaLiga and the Spanish Federation.