Over the last few years, LaLiga has displayed a commitment to developing in the digital sector. It has worked with EA Sports and three games of their own: Head Soccer, LaLiga Fantasy MARCA and Head Soccer Heroes. In order to further reach millennials, LaLiga has set out to create a larger footprint in the esports […]
FC Barcelona’s 3-0 win against rival Real Madrid provided plenty of memorable moments Saturday, including Lionel Messi assisting on a goal while wearing only one shoe. Technology was in place during the match to make sure those moments stood out even more. Here are the top three technology activations that impacted El Clasico: Dedicated player […]
LaLiga and Perform Group, a digital sports content and media group, have joined forces with a five-year partnership to create LaLiga Official Data Centre that will be responsible for providing all official LaLiga match data across multiple sectors and channels. Using Perform’s sports data collection, distribution and commercialization skills in the media, professional analysis and […]
NEW YORK — Sebastián Lancestremère and his team at Microsoft are helping sports organizations, like Spain’s top football league La Liga, rethink how they connect with today’s fan in the modern digital age. The General Manager of Sports Business at Microsoft recently spoke at Microsoft Digital Difference in Manhattan, highlighting and expanding upon the software and […]
Soccer is the most followed sport on Facebook, and at a time when the company is doing more with sports partnerships, LaLiga is the latest league to offer matches on Facebook Live for users in Spain. That’s no accident, of course, as LaLiga is in fact a pioneer in using Facebook Live. LaLiga and MEDIAPRO, which […]
