SportTechie — American Airlines Center RSS



How Mark Cuban Envisions Dallas Mavericks, Esports Working Together

The Dallas Mavericks are one of the 17 NBA teams that are expanding into esports with tryouts for the inaugural season of the NBA 2K League set to begin in January. As NBA teams around the country continue to embrace esports, the Mavericks have partnered with HyperX, which becomes the official gaming headset partner of the […]

Continue reading



American Airlines Center, Seattle Mariners Use FanConnect For New On-Screen Experiences

The American Airlines Center, home to the Dallas Mavericks and Dallas Stars, has chosen FanConnect to give fans new experiences through different suite television screens throughout the arena. FanConnected will provide content on more than 100 screens, combining the live game feed with promotional and game-related content including scores of other games around the league, league […]

Continue reading