As esports grows exponentially, we’re learning more and more about the athletes. Primarily, we’ve learned that in terms of preparation, they aren’t that much different than baseball, basketball or hockey players. And now, BARWIS Methods and KidKesty Productions have partnered to help esports athletes in ways never before seen. The human performance training organization, BARWIS, […]
BRADENTON, Fla. — Gatorade is scheduled to start commercializing its Gx sports fuel customization platform in the first half of 2017, rolling out its 30 oz. squeeze bottles and pods filled with colorful Gatorade formulas to consumers. When customers start using personalized Gatorade concentrated formulas in pods and squeeze bottles with integrated pod piercers, it […]
Do athletes truly understand their hydration as well as they should? Probably not. Gatorade thinks there’s room for improvement. After consulting with Smart Design and the Gatorade Sport Science Institute on innovation and blueprints, Gatorade launched the first smart cap, to monitor an athlete’s hydration. From sodium and electrolyte deficiency to sweat production, Gatorade’s turbine censored smart […]
