Airbnb and Audi took the saying “from the comfort of your own home” to new levels when watching live soccer. During the recent 2017 Audi Cup, held at the start of this month, both brands teamed up to transform a part of the pitch-side section of German team Bayer Munich’s stadium — Allianz Arena — into […]
Less than two weeks ago, Bayern Munich conducted a live hologram news conference as the perennial Bundesliga team announced participating teams for the upcoming 2017 Audi Cup, with the back-end technology being powered by ARHT Media. To announce the teams for the two-day preseason football tournament, coaches Jürgen Klopp (Liverpool FC) and Diego Simeone (Atlético […]
The unveiling of teams for the fifth edition of the 2017 Audi Cup, a two-day pre-season football tournament, had an interesting wrinkle — the press conference was conducted with hologram technology integration. Host FC Bayern Munich had coach Carlo Ancelotti present in physical form at Säbener Straße to discuss the Cup, which will be at […]
