Company: Homefield
CEO: Griffin Morris
Headquarters: St. Louis Missouri
1) What’s your elevator pitch?
Homefield turns stadiums into social networks for fans and teams and we create a competitive way for fans to socially interact during games.
2) Problem and Solution
Terabytes of data are used by fans at every sporting event posting to Facebook, Twitter, and Instagram. That’s not to mention the millions of fans watching and using social media at home. However, these platforms do not provide a captive, targeted audience of other fans watching the game. Fans need a social platform customized for sporting events, mirroring the fan experience and catering to users at the game and at home.
The Homefield mobile app provides a competitive social network for fans while they watch sports. Fans at home can interact with anyone else watching the game and earn “points” for their team by posting popular content.
Our API creates a geo-fence around sports venues so we can make a location-based social network at each game, allowing fans to automatically be checked in to a live feed to share pictures, comments, and opinions with other fans on Homefield. We are also building a web portal for sports organizations to use to engage their fans at the game through personal, social interactions.
-We know whether you’re at the game or watching from home and we tailor your Homefield experience accordingly.
-We are able to provide a digital “Homefield Advantage” to the team with the most active fan base online during each game.
3) Market – your target market and the overall market:
Our immediate focus is on the passionate sports fans who are using other forms of social media (primarily twitter) to interact conversationally during live sporting events. We are also focusing on minor league and college sports organizations to partner with in 2016 and assist them with fan engagement.
Our overall market is sports fans who are both active on social media and those who want to feel closer to the rest of their fan-base while watching remotely.
4) Business model – how do you make money?
The app is free, monetized through sponsorships, ticket sales, and in-app purchases. We have a free web portal teams can use to get started with Homefield, as well as premium versions with features that maximize their game-day experience.
5) Management team
Griffin Morris, CEO. Griffin has a background in highly competitive B2B sales and market research. In his previous roles he has experience managing sales and industry reporting teams. Minnesota sports fan.
Phillip Martin, CTO/Lead Developer. Phillip has extensive experience with mobile and web development. He has a background primarily in location-based software projects, in both mobile and established embedded systems. Kansas City sports fan.
Bernard Mallala, Technical Advisor. With more than 14 years of IT enterprise architecture and data experience, Bernard specializes in running and managing high-visibility and high-availability, critical enterprise systems. St. Louis sports fan.
6) What do you want the audience to know at this moment about your venture?
Homefield is looking for people who can help shape our continued development. Our motto is “fans first” and the only way we can live up to this is if we are constantly hearing from sports fans. If you have an iPhone and are a sports fan, check out the current Homefield mobile app and let Griffin Morris know what you think, Griffin@homefield.me.