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SOLOS Augmented Reality Glasses Expand To Running From Cycling

SOLOS, the company behind the augmented reality sunglasses that have targeted cyclists, announced this week that it’s expanding to include a new set of metrics for runners, turn-by-turn navigation and two-way communication with coaches in real time.  The new generation SOLOS Smart Glasses will have more advanced display optics that put translucent data in the […]

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Sports Performance Tracking’s SPT2 GPS Device Is For Amateur Athletes

Maybe you’re an amateur athlete who gets away with loafing at practice. You sprint when coaches are watching and walk when they aren’t. If so, you’re not going to be a fan of Sports Performance Tracking‘s (SPT) new device, SPT2. SPT2 is a cloud-based wearable device designed as a low-cost fitness analytics monitor for amateur […]

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How Real-Time Data, Insights, Emotion Can Enhance UFC Storytelling

UFC’s partnership with HEED was on display at AWS re:Invent in November, with HEED co-founder Mati Kochavi hosting a live demonstration to explain how the company uses AI IoT (Internet of Things) to revolutionize the way fans watch fights. A demo was conducted with two UFC athletes, Marc “Bonecrusher” Diakiese and Edson Barboza, participating in a staged sparring […]

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Brooks Running Shoes Will Be Tailored To Each Foot Via 3D Scan

Brooks Running Company announced a partnership with HP and Superfeet that will result in an individualized performance running shoe — one that’s based on and responds to the runner’s unique biomechanics. The shoe will be available in June 2018, with each runner’s biomechanics captured via FitStation by HP. The first of their kind, the announcement […]

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