Affixed to the center of the creative board inside Under Armour’s R&D lab was a yellow post-it note with a simple phrase: “Originators of Performance.” The words serve as a...
Champion has made a name for itself with its athlete leisure and traditional sports apparel, but the company is now eyeing a new growth category in esports. Over the past...
Champion has made a name for itself with its athlete leisure and traditional sports apparel, but the company is now eyeing a new growth category in esports. Over the past...
The NBA 2K League has announced a partnership with Champion that will see both its athletes and their esports avatars in official league gear produced by the apparel company. As...
The EuroLeague Players Association has greenlighted its athletes to wear sensor-laden smart shirts during live games. The data will be used exclusively on the HEED social platform to engage fans....