Fitbit announced an Adidas-branded special edition Ionic smartwatch on Tuesday with built-in coaching tools and workouts targeted specifically at runners. At $329.95, the watch, initially teased last summer when the Ionic was released, features the advanced health and fitness features of the Ionic with the addition of Adidas clock faces and Train, a coaching experience […]
There’s no shortage of fitness bands on the market. Most claim to aid you with real-time coaching and post-workout advanced analytics. Until the AURA Band‘s introduction, none have supplied live body composition tracking and authentic rewards for working out. AURA doesn’t just benefit you financially; data gained is available to be sent to your insurance […]
In the Winter Olympics, bobsled and skeleton is arguably the sport with the least margin for error. Americans Elana Meyers Taylor and Lauren Gibbs won the silver medal on Wednesday in the two-woman bobsled, just seven hundredths of a second behind the gold medal German team. In the 2018 Men’s Skeleton, less than one second separated gold […]
Apple is developing Swagger, a basketball-themed scripted drama series for television produced by Golden State Warriors star Kevin Durant’s Thirty-Five Media and Imagine Television. The series is inspired by Durant’s youth basketball experiences and explores the world of AAU basketball in the Washington D.C. area where he grew up with a focus on the players, families and coaches. “I’ve lived […]
Everybody knows a TV spot during the Super Bowl costs a pretty penny. For most companies, buying premium TV time isn’t a thought, especially those with tight budgets. FINNEGANS, a charitable brewing company, certainly fits that category. However, it has found a way to advertise during the big game for free through the use of augmented […]
