Attending any big sporting match these days in our tech- and experience-driven world offers fans the chance to partake in a multitude of fan engagement activities, with many starting the moment they approach the fan zone. It has also becoming increasingly important for fans to be able to engage with the team and venue prior […]
A new augmented reality experience will bring to life certain aspects of Monday’s College Football Playoff National Championship game from viewers’ smartphones. Through the CFP app, users will be able to scan six logos with their phone cameras that will trigger a number of interactive augmented reality experiences, videos and photos about the venue and […]
The oft-told standard in baseball is that a 90-mile-per-hour fastball takes four-tenths of a second to reach home plate and, because the act of swinging a bat takes about half the time, a hitter must identify the pitch, its expected location and decide what to do in about 0.2 seconds. Those numbers seem small and […]
In 2018, esports and traditional sports will continue to intersect, internet companies will double down on media rights, alternate realities will test how consumers watch sports and athletes train, and player-tracking data will be visualized in the NFL and NBA. If 2017 was the year that leagues started tracking player data, streaming companies started investing […]
Australian cricket captain Steve Waugh had tied a world record for having played in the most international test matches — but faced increasing criticism for his waning play with rising calls for him to step aside — as he competed in the annual Ashes matches with England on Jan. 3, 2003. Waugh responded with the […]
