Sensoria, the company behind a line of artificially intelligent sportswear, is launching its first branded running sneaker with built-in sensors that can help runners make tweaks to their stride to avoid injury. The company’s new sneakers will have three textile sensors built into the sole that can detect metrics about the way a runner’s foot […]
This NFL season has seen its fair share of pro teams embracing augmented reality face painting to provide fans a tech-friendly way to express their passion, but the trend actually started three seasons ago on the collegiate level. Now, Nissan, which in 2015 launched its Die Hard Fan App complete with the AR face painting […]
Green Bay Packers tight End Martellus Bennett and The Imagine Agency — the multimedia production company he created — teamed up with the search engine GIPHY to create a collection of GIFs with his teammates. “Martellus Bennett’s Text Back Pack, a GIPHY exclusive” features Bennett and his Packer teammates, including Aaron Rodgers, Randall Cobb, Ty Montgomery […]
Salta, Argentina is a place where augmented reality can be experienced during basketball games and soccer matches thanks to forward-thinking teams and their tech partners. Argentina’s national basketball team and Club Atletico Atlas, a Buenos Aires-based soccer club, each have apps where fans can walk through a city, answer trivia questions to unlock badges to […]
Turns out NFL Game Pass has been a damp squib for fans in Europe. Last month, an “enhanced” Game Pass product was announced, allowing European customers to livestream NFL games and access exclusive content. But the app that fans are encouraged to use to access games has experienced technical difficulties and has also been rocked by a […]
