SUPA, a company that works on integrating Artificial Intelligence with health and the body, is releasing a bra that is meant to help wearers release her “supa” powers. OK, not quite like Wonder Woman’s lasso. The first product that SUPA is set to launch is the SUPA Powered Sports Bra. The bra has a heart rate sensor built into the […]
The Kentucky Derby is dubbed as “the most exciting two minutes in sports.” By the same token, it also may be the most difficult two minutes in sports to predict. That’s why artificial intelligence is now being used to handicap the annual race. Churchill Downs, Silicon Valley-based Unanimous A.I. and TwinSpires have combined efforts to produce some of the […]
NEW YORK — Sebastián Lancestremère and his team at Microsoft are helping sports organizations, like Spain’s top football league La Liga, rethink how they connect with today’s fan in the modern digital age. The General Manager of Sports Business at Microsoft recently spoke at Microsoft Digital Difference in Manhattan, highlighting and expanding upon the software and […]
The largest online wagering platform for horse racing in the U.S. is now leveraging artificial intelligence and its biggest test to date will be the 143rd running of the Kentucky Derby on Saturday. TwinSpires.com, which is the Derby’s Official Wagering Partner and wholly owned subsidiary of Churchill Downs, recently started leveraging the Emarsys artificial intelligence-enabled […]
The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Name: David Wright Company: Minor League Baseball Position: Chief Marketing/Commercial Officer David Wright is the Chief Marketing and Commercial Officer at Minor […]
