Once again, the Golden State Warriors have proven that their forward-thinking attitude is not limited to the basketball court. In January, the team once again called upon cutting-edge experience design studio Helios Interactive. Helios has become well-known for successfully using emerging technologies to create interactive experiences in the events and retail space. Helios’ previous work for the […]
Wasserman and Immersive Experiential partnered to produce the Microsoft Creator’s Lab at the NFL Experience in Houston last month. Featuring a projection dome and an interactive product showcase, the NFL Experience allowed fans to engage with a suite of Microsoft Surface products. Using Sketchable and Paint 3D, visitors had the opportunity to design football helmets, cleats, and jerseys, […]
For more than 150 years, the sport of squash has been played roughly the same way. Markos Kern, founder of German startup Fun With Balls GmbH, believes it is time for an update. Last June the company launched interactiveSquash, which uses augmented reality to create a unique and immersive playing experience. InteractiveSquash augments the front wall of […]
The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Name: Gary Haymann Company: NEXREF Technologies Position: Chief Executive Officer/Co-Founder Gary Haymann is the Chief Executive Officer and co-founder of NEXREF […]
Throughout Super Bowl week in Houston, FOX Sports will be weaving in various augmented reality packages from its massive 50-foot Techno crane inside Discovery Green leading up until the Big Game. According to Zac Fields, Senior Vice President Graphic Technology and Innovation, augmented reality has continued to be a focal point for FOX Sports the past […]
