With the use of augmented reality, Sunoco is reinventing how marketers activate around the sport of NASCAR and engage fans. Through a recent full-page ad in the Charlotte Observer tied around its ‘Essence of Racing’ campaign from 2016 — specifically how ‘sound’ plays into motorsports — the Official Fuel of NASCAR gave fans an opportunity […]
Panasonic demonstrated new technology at the Consumer Electronics Show in Las Vegas, including what the company called Window Augmented Reality Projection. This technology could change the way spectators inside stadium suite levels view the game. Window Augmented Reality Projection can be done with transparent film attached to a windowpane. It’s “a special film applied to allow you to […]
With the help of augmented reality, Tampa Bay Lightning fans could witness Martin St. Louis’ jersey retirement ceremony from Friday as if they were inside Amalie Arena. On Sunday, St. Louis took out a full-page advertisement in the Tampa Bay Times, a local newspaper that has 475,000 subscribers. Through a Lightning partnership with local company VidPic AR, […]
One team that NFL fans come to expect to see in the playoffs are the Seattle Seahawks. They have a star quarterback and stellar defense, and the people who fill CenturyLink Field arguably make up the best fan base. The Seahawks fan base has become dubbed “the 12s,” representing the 12th man that is with the players […]
The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Name: Brendan Reilly Company: EON Sports VR Position: Chief Executive Officer/Co-Founder Brendan Reilly is the Chief Executive Officer and Co-Founder of […]
