As part of their relationship with blue-chip brands Bud Light, Coca-Cola and Conoco, the Denver Broncos are leveraging augmented reality with their “Come to Life” campaign. Through the use of the team’s Orange Herd app at Sports Authority Field at Mile High, fans can use their smartphones to scan one of six souvenir cups, activating a […]
In a year where virtual reality has been all the rage in sports, augmented reality has taken a backseat in technology discussions. Yet, the New York Mets and Cleveland Cavaliers are two franchises placing their bets on the latter heading into 2017. In a new partnership with three-year startup company, Doppler Labs, the Mets and […]
New England Patriots president Jonathan Kraft tipped his hand at the team’s Mobility Summit in late September, saying that augmented reality would soon be a “big part of the in-game experience.” With the latest Wi-Fi upgrades to Gillette Stadium, it looks as though that innovation might be coming sooner than expected. The Patriots recently partnered […]
The Cleveland Cavaliers have released printable paper rings that activate an augmented reality championship ring-wearing experience for all fans who download the new version of the app. The update came after the team disappointed some fans with its first attempt at having them virtually try on championship rings. The Nike silicone bands that were given away […]
The University of Mississippi is adding another level to its Rebel Rewards app: a location-based, augmented reality game. The game, which is the first of its kind to be available to a college campus, looks for AR football receivers to throw virtual passes to before he disappears to earn the user Rebel Rewards points. The […]
