This is the second article in a two part series by Jody MacDonald a Senior Associate and sports data and technology expert at the UK’s leading sports law firm Couchmans LLP. In part 1 we looked at the market for sports data and how official data partnerships between sports bodies and data resellers work. In […]
While San Francisco is gearing up for Super Bowl 50, four teams are still in contention for the Vince Lombardi Trophy. Those four teams have something in common – other than making it to their conference title game. The Carolina Panthers, Denver Broncos, Arizona Cardinals, and New England Patriots rank one through four in strongest […]
2015 saw a number of headline grabbing Official Data Partnerships involving some of the biggest names in world sport. In the first of a two part series, Jody MacDonald a Senior Associate and sports data and technology expert at the UK’s leading sports law firm Couchmans LLP explains some of the key features of these […]
What happens when an edgy athletic apparel company and a cloud-delivered, cognitive computing program spewing, artificial intelligence system intertwine minds as one? Just ask Under Armour’s founder and CEO Kevin Plank and IBM’s president, chairman, and CEO Ginni Rometty about the world’s first comprehensive health and fitness insights application. With the assistance of IBM Watson’s […]
New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Company: Hookit CEO: Scott Tilton Headquarters: Solana Beach, CA 1. What is your elevator pitch? […]
