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Italian Soccer Giant Juventus Unveils Virtual Reality App

Legendary Italian soccer club Juventus FC launched a virtual reality app Thursday with four episodes taking users onto the match-day pitch, behind the scenes at training and into the middle of its Serie A championship celebration last season. “The potential [for VR] is enormous for a club like Juventus, where 80 percent of our 50 […]

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Sportradar Acquires Mocap Analytics For AI-Powered Storytelling

NEW YORK — While analytics have already permeated the basketball discourse enough that anyone can identify that the most efficient shots are close-range 2-pointers and 3-pointers, those broad parameters lack pertinent details in evaluating the quality of a shot: the defender’s proximity and wingspan, his matchup history with the shooter and even his passing options. […]

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Facebook Weighs Premier League Rights Bid, Approach To Sports Live Streaming

Facebook’s entry to sports livestreaming, to date, has been piecemeal and tentative, either simulcasting a broadcaster’s feed of weekly Major League Baseball games or Champions League soccer matches or exclusively producing feeds for minor conference college football games or of sports outside the mainstream like snooker and surfing. Despite protestations from the company that a […]

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After Rio Success, NBC And Snapchat Plan For Pyeongchang Olympics

During last year’s Summer Olympics in Rio de Janeiro, NBC tried something new — covering the action not just on TV, but also on Snapchat. The result? Tens of millions of viewers on the social platform tuned into Olympics content. “We walked out of Rio after seeing tremendous results on YouTube — I think there […]

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