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The Weather Channel Uses Augmented Reality To Bring Sports Segments To Life

Already world-renowned for its reports on the environment, The Weather Channel is now making waves in a different area – sports. The channel’s use of augmented reality in its coverage of complementary topics is blending the line between real and virtual, creating a more engaging experience for viewers. The AR experiment began in 2015 with a live, […]

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Twitter Announces New Sports Live Streaming Initiatives With 24-Hour Sports Channel, NFL, WNBA, PGA TOUR

NEW YORK — At Twitter’s first Digital Content NewFronts presentation, one thing was particularly apparent: live sports programming and video content is a driving focus for the social platform. Twitter announced a half dozen live streaming sports partnerships with the NFL, MLB, PGA TOUR and WNBA, among others. Arguably the most noteworthy, though, was Twitter […]

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