SportTechie

Sep 21, 2018

Bud Light’s Free Beer Fridges Weren’t Quite as Smart as Promised

Thirsty Cleveland Browns fans were treated to free Bud Light after Thursday night’s win over the New York Jets. The Browns hadn’t won a game in 635 days dating back...

Aug 14, 2018

Smart Fridges Will Unlock Free Bud Light for Next Cleveland Browns Win

The Cleveland Browns have won one of 32 games over the past two seasons, defeating only the Chargers back on Dec. 24, 2016. Bud Light perhaps can’t speed up that...

Feb 23, 2017

Bud Light, Viewer Ready Provide NBA Fans Free Throw Shooting VR Experience In New Orleans

Professional basketball players have been incorporating virtual reality free throw shooting into their training. At NBA All-Star weekend in New Orleans, fans got a little taste of what that experience is like. Bud Light, the official beer of the NBA, took over 211 Royal Street in New Orleans’ French Quarter and brought fans an experience […]

Jan 24, 2017

Drone Racing League CEO Nicholas Horbaczewski: We’re A Technology Company

NEW YORK — At its core, the Drone Racing League is a technology company, commented Nicholas Horbaczewski about the 18-month-old sports property. The Founder and Chief Executive Officer described that when his now 19-member staff — 10 of which are full-time drone engineers and technologists who maintain the league’s 350-drone fleet — began the DRL journey, technology didn’t […]

Nov 28, 2016

Denver Broncos Build Fan Engagement Through Augmented Reality Activation

As part of their relationship with blue-chip brands Bud Light, Coca-Cola and Conoco, the Denver Broncos are leveraging augmented reality with their “Come to Life” campaign. Through the use of the team’s Orange Herd app at Sports Authority Field at Mile High, fans can use their smartphones to scan one of six souvenir cups, activating a […]