The newest form of non-traditional sports entertainment to hit the ESPN airwaves locked in its first major partnership with Bud Light earlier this week. The Drone Racing League, which is in the midst of Season 1 as part of its current broadcast deal with the Worldwide Leader, will see Bud Light sponsor the 2017 Bud Light […]
In celebration of the Super Bowl champion Denver Broncos’ season opener Thursday, Bud Light is giving away to the first 50,000 fans of legal drinking age in Colorado a complimentary beer that is redeemable through the mobile shopping app Ibotta. Beginning on game day when the Broncos host the Carolina Panthers in a Super Bowl rematch, […]
Last Sunday afternoon, the Denver Broncos debuted the NFL’s first Twitter-powered vending machine. Sponsored by Bud Light, the vending machine prompts fans to tweet a specific message and a unique hashtag, after which it dispenses a special prize. The machine vends 200 prizes, including ticket upgrades, merchandise, skis signed by former quarterback Jake Plummer, and ski […]
