The Chicago Bulls are partnering with sponsor Rovio Entertainment on a new camera angle above the basket this season. The view features signage for the game developer’s biggest hit: Angry...
Ensuring proper rest for its marquee players has been one of the most pervasive issues affecting the NBA the last several seasons, prompting a lengthening of the schedule and a reduction in games on back-to-back nights and the elimination of stretches with four games in five nights. While that league-wide initiative will aid every team’s […]
On Monday, the Chicago Bulls continued its pattern of full narrative short stories on Snapchat as the team developed a unique “murder mystery” concept for the platform. This week’s Story centered on who deflated Big Ben, one of the Bulls’ inflatable mascots. Luka Dukich, Digital Content Manager for the Bulls, said that prior to the team’s home […]
NBA fans are constantly looking for ways to get the inside scoop on their favorite teams. NBA teams have introduced behind-the-scenes Snapchat stories, and individual players are now able to interact with fans on social media. Now, fans will get a look on what happens at morning pregame shootarounds – something that has traditionally been […]
Following a season marred by high-profile injuries to the likes of Kevin Durant, Kobe Bryant and Dwight Howard, it is no wonder that the need for injury prevention is rising in the NBA. The NBA regular season schedule is one of the most physically demanding in the world of sport. Although data shows that injury […]
