More video is being produced and distributed than ever before. In this new media landscape, speed has become critical for sports leagues, teams, and broadcasters looking to prosper in today’s insatiable market for video content. The Digital Production Partnership (DPP) summed up today’s realities in their NAB 2017 The Need for Speed report: “There are […]
The NA LCS — the Los Angeles-based professional league for League of Legends esports in North America — is moving to a permanent partnership structure and has unveiled the participating teams, including newcomers that are backed by the Golden State Warriors and Cleveland Cavaliers. As a league that’s becoming modeled after professional sports leagues, it’s […]
In October 2016, two months before the Cleveland Cavaliers announced a $140 million renovation plan for Quicken Loans Arena, the team’s chief information officer, Michael Conley, was at a leadership conference in London eyeing a mixed reality technology that he thought would set the project off right. The product, built by a company called Taqtile, […]
Considering he markets an NBA franchise in the midst of its third straight NBA Finals appearance and includes global icon LeBron James, Michael Conley — the Cleveland Cavaliers’ vice president of digital — is rarely, if ever, short on material. But the value digital marketing professionals like Conley drives by engaging with fans has become […]
CLEVELAND — We are in the midst of the NBA Finals, and if you did not know, you must be living under a rock. The Cleveland Cavaliers and Golden State Warriors are preparing for Game 4 of the Finals on Friday. Besides the fact that the Warriors are up 3-0 and going for a series […]
