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3 Tech Advancements That Should Be Implemented in the NBA

The 2013-2014 NBA season isn’t over yet, but just like rebuilding, or “tanking”, teams we are looking forward to the future. The NBA seems to institute new technical innovations that change the scope of gameplay every so often and the next handful of seasons are no different. The league is continuing a trend of being more fan-friendly, easily accessible, and heavily active in social media. Although there are prototypes or projects of what could potentially be integrated, there are no definitive answers. That leaves a lot in the air as far as what could or should be integrated into the league. As the league continues to grow, the use of any of the following technical advancements will positively impact the...

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#NBADigitalSeries 2013-14: Cleveland Cavaliers

Kyrie Irving is one of the NBA’s brightest young stars, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Cleveland Cavaliers. Stay tuned to SportTechie for ongoing coverage of the #NBADigitalSeries.

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The Digital Ad Evolution of LeBron James

The Chosen One. LeBron James had this moniker emblazoned on his back as a tattoo since high school. This nickname, however, bears down as a gift and a curse. There has never been a more highly hyped athlete in the history of sports. Michael Jordan’s indelible imprint in the NBA left a giant vacancy for […]

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