Once it was announced that SportTechieHQ was doing an AMA with James Yoder, I was thrilled. As someone who is just beginning their professional career, hearing that James started in a different field than what he is in now was comforting. James utilized the AMA to not only share his personal story, but also give […]
The Jacksonville Jaguars officially partnered with the Welsh digital marketing firm, UpriseVSI, in order to help the Florida-based NFL franchise expand and grow their market in the UK. UpriseVSI will design and create the Jaguars’ UK based website and booking platform for the teams’ new UK academy, Jaguars Academy. The team already has a strong […]
Leicester City has done the completely improbable and won the Barclay’s Premier League for the first time in club history, despite the reported 5000-1 odds stacked against them at the onset of this season. So with this Cinderella success, how did the club’s social media influence improve over the season? We asked social media measurement […]
All across America, millions of fans gather in stadiums, living rooms and sports bars each week to cheer on their favorite teams. As far as brands go, sports teams are pretty hard to beat when it comes to customer loyalty. In the U.S., there are thirteen cities and metro areas with at least one team […]
On the West Coast in the middle of April, most people are thinking about the start of a new baseball season or the NBA playoffs. Will the Warriors earn back-to-back championships after making history in the regular season? How will I, as a fan, deal with the fact that Vin Scully will not be the […]
