Social media has allowed each of us to create a personal brand. We can share anything from opinions and thoughts to interesting articles and photos. Social media has also given us a glimpse into the personal brands of celebrities and professional athletes as curated by them – as opposed to the paparazzi and media. One athlete […]
The International Basketball Federation (FIBA) and Tencent, a global digital company founded in Shenzhen in 1998, have announced a nine-year partnership that includes, digital media rights and Tencent hosting FIBA website in China. Tencent is China’s most used internet service, which includes its leading internet platforms that have created the largest internet community in China. […]
Technology is altering the way we experience sports at every level. In 2018, the PyeongChang Winter Olympics plans to follow this trend. On May 13, the South Korean government announced its plans to implement technological advancements for the 2018 Winter Games. The government plans to break language barriers, as well as alter the way viewers and attendants experience the […]
This is a guest post by Russell Silvers, senior vice president, AEG Global Partnerships The state of the sponsorship industry has reached a crossroads. The rapid proliferation of technology and digitization of communication and culture has rendered traditional advertising methods ineffective as mainstays of sponsorships. In today’s era of digital innovation, brands, sports teams and […]
Although the PGA Tour dropped its long-time slogan, “Glory’s Last Shot,” late in 2013, it might not have had its last shot after all. The PGA has been pushing technological development aggressively as of late. In November 2015, it finally got the ball rolling towards the pin. The PGA and Microsoft agreed on a three-year […]
