At first glance, ESPN would appear to be as popular and far-reaching than any other cable sports network. The surprising truth is that the ESPN network reached its peak viewership of 99 million in 2013. Nowadays the cable giant is facing a losing battle with digital media in a drastically diminishing cable broadcasting market. Their […]
The date was May 29, 2015. I had the privilege of watching Derek Norris of the San Diego Padres deposit a middle-in pitch into the visiting bullpen at Petco Park for a walk-off grand slam. The game-winning home run was, is, and probably always will be the most amazing live moment I have ever experienced […]
The ability to capture every angle of your favorite NBA player on the court just got much easier. The NBA, Samsung and Twitter have all teamed up in order to bring 360-degree video content to users before and after each Finals game between the Cleveland Cavaliers and the Golden State Warriors. Twitter holds the exclusive rights […]
Social media and fan engagement are key business priorities for sports organisations across the world. As a result, sports clubs and governing bodies are constantly seeking new ways to develop interactive relationships with their fans. However, with so many platforms and different forms of content it can be hard for clubs to know what works and […]
Steph Curry has done the impossible over the last two NBA seasons. Public interest in Curry has reached unprecedented levels due to his helping the Warriors win the team’s first NBA Championship in 40 years, the team accumulating the most regular-season wins in NBA history and Curry being named the back-to-back NBA MVP. Now, as […]
