ESPN announced an agreement with FC Bayern Munich on Tuesday that would give the network direct access to video including pre- and post-match reports, press briefings, and other features that might otherwise need exclusive access. That content will be shared through ESPN’s digital and social media platforms in both English and Spanish. “ESPN is one […]
NEW YORK — As cord cutting hits ESPN, the network is making a big push to seek out fans where they already congregate, producing content tailored specifically for Snapchat and streaming. For some of ESPN’s veteran hosts, this shift requires some adaptation. For newer faces, the format feels more natural. Scott Van Pelt, who joined the […]
NEW YORK — A decade ago, when contributor-driven media companies like Bleacher Report and Huffington Post grew in popularity, Asaf Peled took notice. The Wharton-educated Israeli was a Cisco Systems executive at the time with no professional background in sports or media but believed he saw an opportunity to streamline the publishing process. The company […]
NEW YORK — ESPN Films and Netflix are teaming up on a jointly produced docuseries that will feature Michael Jordan and the 1990s Chicago Bulls dynasty. The 10-hour, 10-part film, The Last Dance, will draw on more than 500 hours of previously unseen footage from the franchise’s sixth and final NBA title of the decade […]
The Women’s Tennis Association (WTA) has teamed up with social marketing platform Opendorse to build player brands through social media. The partnership represents the first time a centralized social media exchange platform has been used in women’s professional tennis. More than 3,200 athletes across the NFLPA, PGA Tour, New Jersey Devils, Clemson Athletics and Nebraska […]
