Brazil’s top league, the Brasileiro, will become the first domestic soccer league to stream games live on YouTube. The Google-owned video platform reportedly will broadcast 110 live matches in the Campeonato Brasileiro Série A on a dedicated YouTube channel to 27 territories in Europe, Asia and Oceania. The agreement was brokered by third-party Spanish producer […]
FIFA will permit in-game player tracking analysis and communication for the first time during this summer’s World Cup. A pair of optical tracking cameras will log positional data for every player and the ball. That data and the video will be accessible to every team via small handheld technologies. FIFA is allotting one tablet to […]
BT Sport will stream the UEFA Champions League final between Real Madrid and Liverpool on YouTube on May 26 for the third straight season. Although the UK-based network is a subscription service, it will be making this event available to all soccer fans living in the UK. Subscribers will also be able to access 360-degree highlights […]
The U.S. Golf Association will host an interactive experience at the U.S. Open this year featuring a 117-year history of golf as told through historical media content and data. Fans entering the experience will be taken through the sport’s most storied moments and championships in the form of immersive videos, photos, articles, scoring and player […]
The international volleyball federation has partnered with Microsoft to improve the fan experience through better content distribution and consumer engagement. The Microsoft Sports Digital Platform, which the tech giant launched last fall, is a SaaS business with two major solutions that seek to grow the sport of volleyball for the FIVB — the governing body […]
