This week, Nike launched a partnership with Facebook that will allow shoppers to take an augmented reality look at pairs of limited-edition sneakers before they decide to buy. Announced at Facebook’s F8 developer conference, the feature uses Facebook’s Messenger app, which is aiming to use augmented reality to help brands reach out to customers. Shoppers […]
Want an easy way to follow your local soccer team? If you’re a fan of the Orange County Soccer Club, there’s an app for that. Launched last weekend, the MyOCSC app allows supporters to buy tickets and team merchandise, and to view the game schedule and player bios. Fans can also earn loyalty points for […]
ESPN is doubling down on digital. Its very presence at Wednesday’s NewFronts pitchfest for online video publishers in New York City was news in itself. In making its first appearance at the event, organized by the Interactive Advertising Bureau to connect content creators with advertisers, ESPN touted an average daily audience of 28 million users through its […]
This month, Hulu will begin offering dynamically-inserted advertising within its live television product, which includes sports. The streaming company announced Wednesday that advertisers will be able to more easily reach younger demographics, many that count themselves as cord cutters, who rely on Hulu’s $39.99 monthly Live TV service to watch live TV shows, news, and […]
The Professional Fighters League is aiming to deliver mixed martial arts fans a new style of fighting. To bring OTT content to fans worldwide, the league is joining forces with ViewLift. By harnessing the power of ViewLift, PFL can offer fans behind-the-scenes as well as live content. PFL is unique because of its win-and-advance format. Originally […]
