Under Armour’s revenue last quarter wasn’t led by its popular line of athletic shoes, apparel and accessories as the company continues to struggle from declining retail sales, but by a newer technology division that involves collecting athlete data. The company is looking to transition from a retail company into one of the world’s largest connected […]
Under Armour recently highlighted data from its connected fitness community, which now includes more than 190 million worldwide users and consists of workout apps and platforms like MyFitnessPal, MapMyRun, UA Record and Endomondo. With 2016 winding down, here is some information from the 800 million workouts tracked by Under Armour along with a detailed infographic illustrating […]
Under Armour’s digital fitness empire is turning into a physical empire, thanks to a new deal with Residence Inn. The hotel chain has teamed up with Under Armour’s digital health and fitness network of apps to create running routes for guests at every Residence Inn location. Now, Residence Inn’s more than seven hundred properties in […]
In February this year it was announced that Under Armour had created ‘the world’s largest digital health and fitness community’, integrating food and fitness tracking apps, MyFitnessPal and Endomondo. The $560 million agreement means that users are now able to access MyFitnessPal without leaving the Endomondo app. The partnership combines MyFitnessPal’s 90 million user base […]
This is an op-ed guest post written by David Fouse, a PR executive and regular competitor in triathlons and iron mans worldwide. He just completed the Himalayan 100 mile stage race this past fall. Fitness enthusiasts are awash in wearable gadgets that help them train and compete. What started as the simple FitBit has transformed into a […]
