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Nielsen Will Track Streaming Content In Boon To Sports Broadcasters

Nielsen announced Tuesday that the company would begin tracking streaming video content on Facebook, Hulu and YouTube in what could be a boon for sports providers struggling with the cord-cutting trend. Facebook has already entered into deals to stream Major League Baseball and Major League Soccer while Hulu has touted a new “sports-centric” television package […]

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Disney To Launch Customizable ESPN-Branded Sports Streaming Service

Disney will launch an ESPN-branded sports streaming service early next year that will feature roughly 10,000 events from Major League Baseball, hockey, soccer and tennis, as well as college sports. The media giant announced the subscription-based service Tuesday alongside a slew of other updates that stemmed from its quarterly earnings report and a $1.58 billion […]

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Disney Acquires Majority Stake In BAMTech

The Walt Disney Company announced plans on Tuesday to acquire a majority stake in BAMtech, a technology and video streaming company previously owned by MLBAM, for $1.58 billion. As part of the deal, Disney said it will launch an ESPN-branded multi-sport video streaming service in early 2018 and a new Disney-branded direct-to-consumer Netflix-like streaming service […]

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ESPN Brasil Hosts VR Talk Show With Kansas City Chiefs Kicker, Avatars

Kansas City Chiefs kicker Cairo Santos took part in a unique ESPN Brasil talk show in virtual reality with the interview held among virtual avatars gathered in a virtual ESPN studio within a virtual football stadium to talk football. ESPN partnered with AltspaceVR for the live show Thursday, enabling fans from Brazil and the U.S. […]

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X Games To Stream In Virtual Reality For First Time

Now you’ll be able to watch Jimmy Wilkins do a flip with his skateboard over your head as you watch from a digital seat atop a ramp at the X Games in Minneapolis. For the first time, the ESPN’s X Games will stream some of the event in 360-degree virtual-reality video. The event, which begins […]

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