NBA commissioner Adam Silver raised some eyebrows in the month before the start of the season when he brought up Twitch. At Recode’s Code Conference, Silver again highlighted Twitch, describing it as a place where the streams are filled with the chatter of fans and all sorts of information appearing on the screen. He did so […]
Uber and digital media company UNINTERRUPTED are partnering to launch a national TV ad campaign that features ESPN’s Cari Champion as an Uber driver taking NBA figures around in a vehicle as they open up in interviews. It’s Taxicab Confessions-style marketing that is bringing brands together. The first minute-long spot airs Monday during the noon […]
NEW YORK — After the Minnesota Twins opened up a three-run lead in the top of the first inning, New York Yankees shortstop Didi Gregorius batted in the bottom half of the frame with two men on base. Twins catcher Jason Castro set up on the outside corner of the plate for the two-ball, two-strike […]
Forty-three million unique viewers were reached during the 2016 League of Legends World Championship. Thirty-one million watched game seven of the 2016 NBA Finals — arguably one of the greatest games in league history. There’s no debate over the popularity of esports broadcasts. Just as networks like ESPN have made improvements to broadcasts, it’s important […]
The ESPN app for Apple TV now features tvOS MultiCast, allowing users to watch up to four live streams concurrently, the first time ESPN has allowed for multi-screen capabilities in its history. Viewers can choose how many live streams they want on their screen — between one and four — in five different layouts to […]
