HyperX, a maker of memory chips and other hardware for the video game market, announced a partnership on Wednesday with University of Kentucky Wildcats All-American basketball player and top NBA draft prospect De’Aaron Fox. If that sounds strange to you — it’s not. Fox is an avid gamer who counts NBA 2K, Call of Duty, […]
Ties between traditional sports and esports are growing stronger by the day. Professional athletes and executives continue to be more intimately involved in the gaming world. Jordan Kent, a former Oregon Ducks athlete and NFL player for the Seattle Seahawks, is one of those. However, he’s involved in a much different way than the rest. […]
The Portuguese Football Association (FPF) has launched a FIFA eSports league and full eSports division in partnership with German financial services company Allianz. The free event, called the “Allianz Challenge” has over $22,000 worth of prizes and has now opened for gamers to apply for entry through an eSports website launched in conjunction with this […]
During E3, former NBA player Rick Fox was a guest on Mason and Ireland, a sports talk radio show based in Los Angeles. While he briefly opined about the Los Angeles Lakers and potential draft pick Lonzo Ball, Fox’s real purpose was discussing his involvement with Echo Fox, the eSports group that he leads with […]
IMG is tapping into its pre-existing portfolio of resources at Bradenton, Fla.-based IMG Academy, announcing a week-long esports boot camp around Counter-Strike: Global Offensive. It’ll come with a starting price tag of $1,999. The camp, which spans July 30 to Aug. 5, will be open to individuals aged 12-18 and feature professional CS:GO game instructors […]
