As the 2012-13 season officially begins on Friday night, the Washington Wizards are hoping to take the NBA’s acclaimed social media prowess to the next level. In an effort to reach out to fans, the Wizards are offering 2013-14 season tickets to the winner of a new season-long fantasy competition. According to the team, each […]
When American Andy Roddick lost to Argentina’s Juan Martin del Potro at the US Open yesterday, his defeat ended his career as a tennis player but did not diminish the public’s fascination with him. The match sent the Twittersphere into a frenzy–and analysis of the results reveals some surprising truths about social media. According to IBM’s […]
The Ultimate Fighting Championship (UFC) is the first sport to demonstrate the power of streaming live sports from within Facebook – and the league is just getting started. Last January, the UFC showed four preliminary bouts live on Facebook for its Fight for the Troops 2 show. Since then, the league has continued to live stream almost every preliminary fight for […]
A little dated but thought I’d share an update on MLB’s Facebook experiment, which ended last month. According to Bob Bowman (pictured right) from MLB Advanced Media (MLBAM), the service was successful in generating interest in baseball, but it was not a great conversion tool for generating MLB.tv subscribers. Russell Scibetti from The Business of Sports […]
While ballparks around the country kicked off the 2011 season, MLB had its newly acquired Facebook skills on full display yesterday. MLB continues to demonstrate a commitment to social media by innovating ways to deliver in-game content to fans using Facebook. Yesterday, MLB posted five of Opening Day’s biggest highlights for replay. Throughout spring training, […]
